“Getting the message out” is a critical part of the work we do. This past year the OHRC began to take advantage of the communication tools offered by social media. In a few months we’ve attracted 400 “friends” to our Facebook page and more than 500 ”followers” to our Twitter stream. We’ve discovered that those two media reach different audiences looking for different sorts of stories. We’ve also found that we are increasing the awareness of all our work among people who we might not reach with ”traditional” publications. One immediate result – we believe our new social media presence played a key role in getting more than a thousand people to take our online survey on mental health and addiction issues.